In the summer of 2010, Pakistan saw rain falling over most of country that persisted for many, many weeks. Rivers rose rapidly, and the Indus and its tributaries, in the northern part of the country soon pushed over their banks. Devastating and tragic consequences for the poorest and most vulnerable people of that region soon followed. The flooding of the river led to a heart breaking, humanitarian disaster affecting approximately 20 million people.
The floods left millions of people exposed to malnutrition and waterborne disease. On hearing the tragic news James initially started raising fund for UNICEF, but did not feel ‘personally’, he was doing enough to have an real impact. In late July 2010, James flew to Pakistan. When he arrived he purchased, prepared and delivered emergency food packages to the homeless and starving.