On 8th October 2005 a massive earthquake hit Kashmir, in northern India. Initial estimates from news agencies indicated that the earthquake had killed 20,000 people and made a million homeless. We now know it killed more than 80,000 people and left more than 3 million people without a home or shelter. When scenes of the devastation were shown on news bulletin across the globe, much of the area looked like a bombed city from some futuristic apocalyptic movie.
Tragically this was not an imaginary science fiction scene from a Hollywood movie. It was the stark, painful and absolute devastating reality for people from Kashmir. Approximately, 90% of buildings had been reduced to rubble. The survivors, exposed to the harsh elements, without shelter or protection, initially until help arrived survivors were treating the wounded on a self-help basis. James is noted in the business community through the world for his can do attitude therefore, faced with these terrible scenes he boarded the next flight out of London to see what help he could give to those left devastated on the ground.