James founded Start-Up Loans in 2012 with the prime objective of helping to transform the UK economy. James wanted to move towards a more diverse and dynamic entrepreneurial business community that raised the standard of living and created wealth for all.
The core mission of Start-Up Loans is to make business ownership a viable career for individuals who have vision, aspiration and ambitions but who may struggle to raise finance. James supports their aspirations and entrepreneurial spirit by ensuring that the programme offers affordable loans and provides mentoring to assist individuals with their vision, creating a robust platform for success; founded on strong, well tested, business principles.
James has always been very passionate about entrepreneurship and wealth creation and was excited to be taking his message to a wider, mass audience. The key driver, behind his vision for a better society was the desire to create jobs and help budding entrepreneurs face the challenges presented to all businesses by the digital age.