The Prince’s Trust was founded by HRH Prince Charles in 1976 to help vulnerable young people get their lives back on track. The trust believes that every young person should have the chance to embrace exciting opportunities. They help 11-30 year olds who are unemployed or who are struggling at school, to transform their lives.
In 2018 The Prince’s Trust empowered 58,000 young people and have returned £1.4 billion in value to society through their help for disadvantaged young people. The programme gives young people the practical and financial support they need to stabilise their lives. This ultimately helps them to develop key skills while boosting their confidence and motivation.
James acts as a mentor and investor to young entrepreneurs that enrol in the programme. A young lady named Gina Moffat caught James’ entrepreneurial eye. Gina was sentenced to six years in Holloway prison for importing class A drugs worth over £200,000, she was convinced her life was over. She grew up in Tottenham, but was brought up by her parents in the “strict but loving Ghanaian way”.